LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY
your professional personal brand in a way that’s strategic, sustainable and respectful: grow your influence,
create more impact!
School of Influence is a 10-week online cohort-based learning experience starting week commencing Aug 30
IT'S TIME TO RISE ABOVE THE SEA OF NOISE AND MEDIOCRITY IN THE MARKETPLACE!
Most vision-led entrepreneurs struggle with getting their head clear on what content to create, and where to start with raising their profile.
I’ve created School of Influence to help you build industry recognition and grow your reputation as the go-to expert or thought leader in your field … in a respectful way.
When you develop genuine credibility and influence, you will create greater impact in the marketplace.
- Trevor Young aka The PR Warrior
GROW YOUR INFLUENCE, CREATE MORE IMPACT!
We live in a world where virtually anybody can create content, become their own media channel, get attention, build an audience, and profit from the personal brand they build.
There is an abundance of easy-to-use technology to help us on our content journey. Plus, we have at our fingertips, myriad social networks and other digital channels to help us reach and connect with our desired target audience.
This scenario provides leaders, entrepreneurs and professional experts with some amazing opportunities to build their personal brand as well as their business (or the cause or issue they champion). But it also throws up its own set of challenges!
As the barriers to entry fall, the flood of ‘wannabe’ thought leaders pours in. Let’s face it, there’s no shortage of people passing themselves off as ‘experts’, ‘gurus’ and ‘thought leaders’ when they’re anything but. They might package themselves well, but scratch beneath the surface and you probably won’t find much substance. Welcome to your competition!
Another key challenge centres on the tech: with so many apps, tools and channels, so many opportunities to get our story and our message out there … WHERE THE HECK DO WE START?
Things can get really confusing, really quickly!
What often happens is that you can invest a lot of time or money for little result; you become overwhelmed, frustration sets in, and you end up walking away from the huge opportunities in front of you. Or worse, inertia rears its head and you don’t even get off the starting blocks.
Meanwhile, others burst forth with great enthusiasm, only to end up sending out mixed messages that confuse the marketplace and muddy their brand.
PR Warrior’s School of Influence has been established to tackle these challenges head on, to help credible leaders and experts like you ‘plant a flag in the ground’ – to rise above the pack of ‘wannabes’. NEXT INTAKE KICKS OFF W/C MONDAY, AUGUST 30
Insight & evidence
"What I love about Trevor’s teaching style is how he can share what we all need to think about and apply, but also do it by continually sharing the proof. From a household name to the individual content creator making their mark on the world, Trevor’s insight and evidence is far reaching and puts it all into a real world context."
FOUNDER, YOU ARE THE MEDIA
Support & accountability
“Trevor has worked closely with me on my personal brand for several years now. His strategic input is fantastic, as is his support and accountability in helping me to execute every day and week, from the content we produce, through to our social media efforts and the packaging of my brand in the form of products and services.”
AUTHOR & CHIEF GUIDE, CULTURE IS EVERYTHING
DOES THIS SOUND LIKE YOU?
---> Bottom line:
You understand the benefits that come with being a seen as a genuine leader and expert in your field, but for whatever reason you’re struggling to articulate and communicate that fact effectively, and it’s affecting the potential of your business (or career).
CAN I SAY, YOU ARE DEFINITELY NOT ALONE ON THIS FRONT!
I’ve worked with literally hundreds of entrepreneurs, leaders and experts over the journey, across many different industries, and a common factor I see time and time again – particularly in today’s social media age - is people’s confusion and frustration around how, and where, to start building their thought leader brand. This is, for many people, the biggest stumbling block to progress, momentum and ultimately, success.
THERE ARE SO MANY ELEMENTS INVOLVED
relations and publicity, or earned media as it’s known (“who do I
approach with my story – what is
my story?”) – social
channels should I be on, and how can I use social media more effectively?”) –
creation and distribution via
one’s owned media channels (“what do I create
content about? How can I create content without it taking up too much time?
Should I blog? Make videos? Do a podcast? What about email marketing?”) ... there is so much to take in!
ARE ALL VALID QUESTIONS AND CONCERNS
No doubt you’ve been confronted by slick online marketing ’gurus’ flogging quick-hit blueprints and formulas which, they claim, will earn you 6-7 figures in no time. Ugh! These so-called gurus will tell you there’s one pathway to success, just hand over your cash and they’ll tell you what it is.
YOU ARE UNIQUE, WITH YOUR OWN GOALS, SKILLS & CHALLENGES
Well, I’m here to tell you there’s not one cookie-cutter approach that’s going to work for everyone: building your profile and earning personal brand influence in a genuine way is not a black-and-white situation. People have different skills, strengths, goals and personality traits. Their purpose and mission in life is going to be different to the next person. Elements of the planning process may be similar, but the reality is, the way we get to a tailored program we can execute with passion and authority is going to be different for everyone.
That’s why I’ve set up PR Warrior’s School of Influence: to guide like-minded business owners and leaders who are keen to elevate their personal brand in a strategic and professional way, as well as build public recognition for their thoughts and ideas, their insights and expertise.
At the School of Influence, we teach and support leaders, entrepreneurs and professional experts to become credible, thought-leading voices in their industry.
Our signature product is a 10-week hybrid (live + DIY) group coaching program designed to take like-minded participants from “invisible and confused” to building a foundation from which they can become more known, liked and trusted, front of mind with their audience, and talked about in a positive way.
ABOUT SCHOOL OF INFLUENCE:
School of Influence is an online cohort-based learning experience. It runs for 10 weeks, and will involve limited numbers to ensure maximum interaction and participation.
The outcome we seek? To help credible entrepreneurs, leaders and professional experts build the foundations for their personal brand communications, to become confident in stepping into the virtual limelight to share their knowledge, stories, ideas and insights.
How it works:
Each week for 10 weeks we get together on Zoom to work through a proven strategic planning process I have developed over a decade or more.
The 10 modules (see below) cover the key elements of packaging and communicating your professional value: in other words, the expertise, experience and, critically, the wisdom you’ve built up over the years.
It involves getting the foundations right in the first place for your professional personal brand. Then we move on to owned media (“becoming your own media channel”), earned media (“increasing your reach and credibility”), social media (“building human connection and influence”) and finally, we pull all the elements together so you can get a clear picture of what’s required to build momentum in the marketplace.
– for participating ‘face-to-face’ in weekly sessions
• Google Drive – to download PPT presentations, checklists and notes
• Slack – private group so we can, as a group, continue to converse with one another in between Zoom sessions
• Email – for regular reminders, prompts and recommended reading.
Strategy Planning: Getting the foundations right
WEEK #1: THEME - Opportunity
Introduction to the program; we look at what’s involved in building a thought leader brand, and unpack the opportunities and challenges involved. PLUS we recap your ‘Moat of Uniqueness’ (preparatory work), and articulate your business and personal brand goals
WEEK #2: THEME - Clarity
What does success look like? We recap our goals and then ‘get in the trenches’ to dissect examples of entrepreneurs and thought leaders who have a strong positioning in the marketplace. PLUS we identify your 'Spheres of Conversation’: what do you want to be known for? What are your reputational 'flags in the ground'?And who is our audience?
Owned Media: Becoming your own media channel
WEEK #3: THEME - Control
Spheres of Conversation group discussion; owned media landscape - blogging, podcasting, live streaming and online video, creating premium signature content, growing your email list etc - unpacking the pros and cons of each. PLUS channel planning - if you had to pick one channel to focus on, what would it be?
WEEK #4: THEME - Focus
Channel planning group discussion; owned media inspiration – dissecting who’s doing well in building their audience, and growing their profile and reputation. PLUS planning our content themes and building out the bones of our editorial calendar.
Earned Media: Increasing your reach and credibility
WEEK #5: THEME - Scale
Content planning group discussion; earned media landscape - including media and influencer relations, unpacking the pros and cons of each, and how you can make these activities work for you and your brand. PLUS earned media channel planning: identifying which media outlets are right for you.
WEEK #6: THEME - Story
Earned media channels planning group discussion; earned media inspiration – dissecting who’s using media and influencers effectively to extend the reach of their voice. PLUS developing potential story angles and pitch ideas for the media, podcasters etc.
Social Media: Building human connection and influence
WEEK #7: THEME - Community
Media story ideas group discussion; social media landscape - Twitter, Facebook, LinkedIn, TikTok, Instagram, YouTube - unpacking the pros and cons of each. PLUS which social channels should we be focusing on?
WEEK #8: THEME - Value
Group discussion around social channel selection; social media inspiration – dissecting who’s using social media effectively to grow their audience and connect with people. PLUS identifying and planning your ‘social buckets’ and the types of content you’ll be posting on social media.
Momentum: Pulling it all together
WEEK #9: THEME - Integration
Social content ideas group discussion; propelling your personal brand – how to integrate owned, earned and social media for maximum impact. PLUS content repurposing: provide an example of how this might work in your business.
WEEK #10: THEME - Commercialisation
GRADUATION NIGHT! Content repurposing group discussion; extract the value from your voice – a look at how genuine thought leaders are commercialising their professional personal brand. PLUS 3 steps to build momentum.
1. Download presentations
Each Zoom session will be recorded and the video uploaded to Google Drive, available for download by participants, along with notes and checklists.
2. Private Slack group
Slack is a hugely popular real-time team messaging app for both mobile and desktop. Join other participants in a private Slack channel to continue the conversation in between Zoom sessions. Got a question or an observation, or something to share? Ping the group in Slack, and let's all get involved!
Second to none
"Trevor connects the dots much faster than most. His ability to spot subtle shifts in human behaviour and connect this to how it will change the way we communicate is second to none."
University of Melbourne
"I've always admired the content Trevor Young produces and the strategy behind his content and social media marketing. He is incredibly generous in sharing his knowledge and I definitely consider him a mentor."
---> Expected outcomes:
FREQUENTLY ASKED QUESTIONS
How long does the program run for?
The weekly group coaching calls on Zoom go for 10 weeks. There is some pre-preparation, so allow a week for that. But the private Slack channel will continue for as long as people are interested in engaging with each other.
What if I can't attend a weekly Zoom session?
We'll be recording the weekly Zoom sessions and making them available to everyone, so you'll be able to catch up in your own time. That said, if you miss a week, it's not the end of the world. While the learning is in a linear sequence, it doesn't mean you can't catch up later down the track.
Do I have to do any work between Zoom sessions?
Yes indeed! While we'll start each weekly exercise during the Zoom call, in reality the thinking and planning will need to be done in between our weekly catch-ups.
What if I run out of time and fall behind?
You'll have access to recordings of the weekly Zoom sessions.
How much does the program cost, and do you have a payment plan?
The cost of the program will be $397. Please note, this is the price for this intake only, as it's the beta program. I envisage that subsequent programs will be, at the very least, double that amount.
Is there a trial period?
No trial period, but if you find that after two weeks the program is not right for you, I'll refund your money, no questions asked 🙂
What time will the Zoom sessions be?
We will try and pick a day and time that suits the majority of participants. Our preference is for early morning on a Tuesday or Wednesday. If the number of participants is quite spread geographically (the UK, for instance), consideration will be given to holding two sessions to accommodate the time difference.
Do I need to participate in the Slack private channel?
No, it's not compulsory, but I think you'll find it to be beneficial. Experience tells us a good chunk of value participating in such programs comes with interacting with others, people of like-mind who are perhaps facing similar challenges and are on a learning curve and are willing to share their ideas and results.
What do you mean by a 'hybrid live and DIY program'?
The 'live' part pertains to our weekly hour-long Zoom sessions, where we all come together to learn and ask questions. The DIY part refers to the exercises that participants are expected to do in between Zoom sessions, in order to lay the foundations for building a personal brand that's known, liked, trusted, top of mind and talked about in a positive way in the marketplace.
What do you mean by 'beta intake'?
This is the first time I'm running this group coaching program. It's based on years of experience, and has been in development for quite some time, with elements road-tested with clients from many different industries. I'll be taking feedback as we go in order to fine-tune and improve things as I go, just like an app or piece of software that's in public beta. For this reason, I've slashed the price of the program. But make no mistake, this program as been well thought-out and packaged 🙂
We're excited to help you build your professional profile and influence in a way that's strategic, sustainable and respectful. Let's do this!
The timer has expired!
NOT SURE IF THIS IS FOR YOU?
Unsure if School of Influence is right for you? Easy, let's jump on a Zoom call for a quick no-obligation chat to discuss further. Book a free 15-minute slot with Trevor below!
PR Warrior's School of Influence is a 10-week online cohort-based learning experience starting week commencing August 30, 2021.
Any questions or queries, please contact Trevor - firstname.lastname@example.org
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